tldr; When the "smart city" department was established in Münster, it needed a brand and a communication concept.
Smart City Münster
Münstervision
In 2019, the city of Münster established a modern, distinctive, and co-branding-compatible corporate design for the "Smart City" department, which was aimed at sustainable, integrated urban development in the digital age. This design was applied to various digital and print media.
For Münster and for third parties.
A style guide was developed to ensure the longevity of the corporate design. This guide enables third parties, including agencies and printers, to implement the corporate design on various media. It provides detailed instructions on how to use the logo, which typography to apply, the appearance of charts and infographics, and guidelines for color schemes and imagery.
The Smart City Department of Münster
